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It was handmade for individuals, either as home production or on order from dressmakers and tailors. Modern Westerners have a vast number of choices in the selection of their clothes. What a person chooses to wear can reflect his or her personality or interests. When people who have high cultural status start to wear new or different styles, they may inspire a new fashion trend.

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For International Women's Day 2013, Zee News included the film on its list of best women-centric films. Arbaaz Khan as Abhijit "Abhi" Sarin, a fashion tycoon, head of Panache and considered as "Big daddy " of fashion industry. Some influencers are paid huge amounts of money to promote a product or clothing item, where the business hopes many viewers will buy the product off the back of the advertisement. Instagram is the most popular platform for advertising, but Facebook, snapchat, Twitter and other platforms are also used. Fashion trends are influenced by several factors, including cinema, celebrities, climate, creative explorations, innovations, designs, political, economic, social, and technological. Fashion forecasters can use this information to help determine the growth or decline of a particular trend.

"Fashion," by contrast, describes the social and temporal system that "activates" dress as a social signifier in a certain time and context. Philosopher Giorgio Agamben connects fashion to the current intensity of the qualitative moment and to the temporal aspect the Greek call Kairos, whereas clothing belongs to the quantitative, what the Greek call Chronos. Whereas a trend often connotes a peculiar aesthetic expression, often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections. Style is an expression that lasts over many seasons and is often connected to cultural movements and social markers, symbols, class, and culture (ex. Baroque, Rococo, etc.).

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